As Former NCAA Athletes and Coaches, we understand and appreciate the needs of the student athlete in creating and promoting their NIL value on the journey to becoming a professional athlete.
As experienced professionals, we will assist the student athlete in capitalizing and protecting their NIL value throughout that journey.
What We Offer
We help our clients INFLUENCE, INFORM, and INSPIRE the world.
Representation
PLANNING
Building a portfolio of partners. Planning your competitive schedule. Working with your coaches, trainers, and mentors. Ensuring THAT you have time to enjoy with family and friends. Creating an effective successful complete management plan.
PUBLIC RELATIONS
Managing your media relationships and online presence is key to growing and maintaining your brand. We will assist in creating valuable social media content that will engage with your followers and promote your personal brand. We will serve as your sounding board to develop and establish trusted media sources and outlets.
NEGOTIATING
Creating a delicate balance of being client focused and partner sensitive. Our strong connections in the sports industry allow us to promote your NIL to increase your options and financially benefit from your personal brand.
Services & Capabilities
BRANDING
Establishing your memorable brand with your key constituents is necessary to increase your visibility. We understand the importance of creating a brand that sets each athlete apart from the rest. We work to create your brand and ensure its key role in increasing your relational equity with the consumer and fan.
MARKETING
Ensuring you are an established brand by creating unique media that reflects your brands personalities and increases your online exposure.
The Mission
Our mission is to champion the dreams and aspirations of athletes, empowering them to capitalize on opportunities within the ever-changing world of Name Image Likeness (NIL ).
The Choice
As NIL earning potential is rapidly growing, so is the list of agencies offering NIL representation. What sets Prime 1 Sports apart from all the rest? We are not a typical cookie cutter agency. We place the best interest of the athlete first. We are driven by a commitment to be a trusted ally for athletes and their families.
As former athletes themselves, our agents know how difficult it is to “make it”. Having REPRESENTATION THAT you can trust with your “talent” should be the biggest factor in choosing the team to guide you through navigating your career and avoiding major pitfalls.
The Goal
Our goal is to create a bridge between today’s young talent and our growing collective of sponsored brands who share our passion for empowering athletes. We are not just an agency; we are educators and mentors, guiding athletes on a journey of personal and financial growth. Our focus is not just on securing deals, but on nurturing athletes’ potential and helping them understand how to enhance their value through our comprehensive services.
The Promise
We believe and promise transparency, integrity, and unwavering support, ensuring that athletes can trust us as a partner throughout their entire NIL journey. Through a deep commitment to the athletes’ well-being, we are dedicated to helping them make informed decisions, build a strong online presence, and unlock the full potential of their name, image, and likeness.
At Prime 1 Sports, we are not just creating opportunities; we are building futures. We are the trusted, athlete-centered bridge to a brighter and more empowered tomorrow.
